What you can measure you can mange
Had a HUGE realisation just a moment ago. I delivered a talk back in July and it went
real well.
The emails I got were great and they all said they were looking forward to the reports and other goodies I had promised on the night.
I went through the webstats for the page I uploaded and just over half went to the page, half of those people downloaded the material, but only 1 went on to to sign up!
Now I thought, was it the material? It couldn’t be that because, it’s great PROVEN marketing ideas for the owner managed business to increase their sales and profits using no or low cost approaches. Even one idea could make a massive difference.
Was there too many reports and goodies? Did people have the time to go through them all? Could be.
Or was it the format? Would people prefer the content not just in written form but in audio and video?
I must admit I was shocked that not all the people who were there, didn’t take the opportunity.
Had I not gone through the web statics, I would have never known what was going on. Now I have… I can put things in place to change those figures and have more people sign up.
Measuring and managing your marketing efforts is really KEY!
I would have only gone on to repeat a process which doesn’t yield the sort of results I want. How often do you check what’s going on with your marketing?
