Preceived as the expert
I’ve just been reading a few articles I have sitting on my pc (have been there for ages) and I thought I would have a bit of a tea break and read them.
Some really interesting things came out of those small articles. Something which was re-enforced in my mind. Being the preceived expert!
If you can position yourself as the expect, by writing books, tip booklets, special reports, white papers, creating audio and video programmes etc… etc. People will start to think you are an expert.
In addition…
Getting up and speaking. Recording your talk and making it available for people to listen to for free. Why free?
Well you could charge for it, but if people don’t know you why would they pay? Giving it away for free, will give the listener, (your prospect) a chance to get to know you, your body of work and a chance to decide whether they want to use you.
I sat back and thought about it some more, and my conclusion was this… I’ll do more of “giving stuff away” and building my profile with niche markets. What’s the worst that can happen? Nothing!
What’s the best that could happen? Propsects will start beating a path to my door. Worth a go isn’t it?
